The UK QSR and casual dining restaurant sector is at a tipping
point of widespread adoption of self-serve and kiosk technology,
fervently trying to combat tech enabled market disruption and
the rise of third party order and delivery Apps, a fast changing
digital native customer and tough economic and political times.
For too long British operators have been watching the prolific
and successful digital transformation of self-serve and instore
kiosks in the United States, asking themselves three pertinent
1) Are self-serve kiosks right for us?
2) How will restaurant self-serve kiosks be
received by our British diners?
3) What is the best approach to integrating
self-serve and kiosks into our existing
physical environment, customer journey
and BoH infrastructure?
Restaurant self-serve technology is here to stay and
will become mainstream, particularly in the quick
serve sector, whether individual operators chose to
migrate totally to a cashless self-serve environment
or integrate it into a blended environment of
self-serve and cashier transaction.
Self-serve technology is in our daily lives at kiosks, online and
mobile. It is the new norm in ticketing, health, transport and
more. And it is penetrating restaurants and the wider
hospitality sector faster than many of us like to acknowledge.
There is no longer time to watch and discuss what others
such as Tossed and McDonalds have achieved, it is a time of
action and deliverable results.